The other cause of duplicate content can be more technical in nature. For example, if your site generates dynamic URLs when someone searches for a product, Google could index the original URL and the dynamic URL, creating a duplicate content issue. To avoid this is it recommended that you use Canonical tags or in some cases, redirects are used to control duplicate content issues. If you are more experienced, you may consider adding directives to the robots.txt to dictate how your site is crawled and indexed. STRUCTURAL ISSUES HURTING E-COMMERCE SITES When building any site it is important that you create a clear hierarchy for the site, this is even more important when talking about large e-commerce sites.
When planning the site layout, you will need to decide if you want a flat or deep site, and if you want strict silos or interlinking content. Traditionally, SEOs were trained to use strict silos when USA WhatsApp Number List building sites and this practice is still in use today on sites like about. Since that site covers many unique topics, it is a good candidate for siloing, a site with a tighter focus on a single product or product line may choose to interlink pages instead of using the silo technique.
Top-level category pages that will remain consistent so that you can create pages on your site that have trust and authority, these are sometimes called power pages or anchor pages. SPEED ISSUES – AINT NOBODY GOT TIME FOR THAT! Users expect a website to load fast under seconds and if a site fails to meet that expectation, lost traffic and sales will be your punishment. While the need for speed isnt new, there are a lot of sites, especially in the e-commerce industry that are not up to par. IT ALL STARTS WITH HOSTING There are several tutorials for increasing the speed of websites but many of them fail to mention.