Similar conclusions were presented in the e-Chamber studyOmni-commerce. I am shopping comfortably – of representatives of the Silver generation look for shopping inspirations on the Internet. information portals read valuable articles and newsletters. There are several factors that influence every purchase decisionReliable exhaustive description of the offer of the representatives of the Silver Generation believe that a detailed and comprehensive product description helps them make a purchase.
This is due to the fact that seniors usually do not make impulse purchases they buy consciously and responsibly. Security issues The Silver generation are people with rich life experience which is why they approach online shopping with care and caution in particular with regard to the security of the operation itself and data security this is UK WhatsApp Number List emphasized by of respondents. Credibility of the representatives of the Silver generation check whether the seller is a responsible company and read the opinions of other customers about it . It is worth taking care of all the elements that make the company credible.
However when thinking about the proper display of opinions in an e-shop you should remember about the legal restrictions imposed in this matter by the Omnibus Directive which we wrote about on our blog Convenient delivery method Seniors prefer to order from InPost parcel lockers this is declared by of the surveyed group. Another prefer courier deliveries . Undoubtedly it is worth taking care of a wide range of delivery methods.