I had an “apple falling on the head” sort of moment a week or so ago during my morning coffee. Before I go any further, let me provide some background. Th Special leads eS below Twitter stream between myself (RickGrind), sales intelligence and social selling tool, InsideView (@insideview), and their Director of Social Media Strategy, Koka Sexton (@kokasexton) will let you know what’s up. BTW, doesn’t Koka have an awesome name? And that’s when it really dawned on me – Special leads swag marketing is a legitimate strategy.
It’s not about giving customers and sales leads some piece Special leads of junk with your company’s logo cheaply printed on it. It’s about providing them with a useful tool that they will get benefit from. It’s about solving a simple every day problem, and throwing in some brand for good measure. Need some inspiration for some of these useful items? Disclaimer: Yes, there are a lot Special leads of pictures of Marketo swag, which may come off as lame Special leads promotional “product placement” in our blog.
I assure you this is not the case. I work at Marketo’s HQ Special leads in San Mateo, CA. It just so happens that I’m surrounded by Marketo memorabilia, and I used what was around me. Though I tried to include as much tchotchke (yes, that is how it is spelled) from some of our pals as I could find being used around the 4th Floor; which is where Marketo’s B2B marketing team rock Special leadsv s out on a daily basis. Awesomely Useful… Headphones: You’re always losing them. iPhone Amplifier: