Why are the users who have worked so hard to executive list get lost? How do we retain new users?" Today, when the traffic dividend is gradually fading, how to stick the new users who took time and effort to acquire are called our active and even loyal executive list users , is extremely important to the product, the author of this article shared the specific methods of retaining new users, let's take a look. Retention is a topic that Internet people can never avoid. Although concepts such as user growth and growth hacking have become extremely popular in recent years,
As everyone knows, the growth here is not only executive list the growth of the number of new users, but also the growth of the value of new users. It is easy for new users to come in, but it is only when they stay that they can generate value. 1. What is retention? In the Internet industry, users who start to use an application within a certain period of time, and users who executive list continue to use the application after a period of time are considered to be retained users, and the proportion of these users to new users at that time is the retention rate.
Statistics are performed every unit of executive list time (eg day, week, month). Retention can be understood as a state in which the user's needs executive list are met in the product and they actively stay and continue to use the product. When users use a product, there is a certain life cycle, and no product can keep users fresh and loyal forever. Based on the user's life cycle, users are stratified, and users can be divided into the following three progressive stages: New User Phase: Users who use the product for the first time.