How does cookieless impact users? With cookieless, the user experience in relation to online advertising will also be affected. Because there is no more targeted advertising, the advertising you see on the Internet will be less relevant and Buy Email List more general. By leaving less data recorded, online advertising will be more massive and increasingly similar to traditional media advertising. Unless we use other resources. 10 solutions that we must take into account for Buy Email List cookieless Finding new ways to obtain data within the regulations is essential Buy Email List so that our strategies can continue to be as effective as ever.
It is for this reason that the relationship with users must be more solid so that they voluntarily give up the information we need to increasingly Buy Email List optimize their experience. Next, we show you some solutions that you can take into account to balance the cookieless. 1. Value first-party cookies A first-party cookie is information that comes from the Buy Email List website that the user is browsing. These data are collected through the user's Buy Email List consent so you can continue to use them to provide a better experience.
In addition, some platforms are adopting the use of first-party cookies to optimize their functions. Facebook, for example, allows advertisers to Buy Email List use their first-party cookies in order to accurately analyze web traffic. Third-party cookies used by the platform are automatically deleted after 24 hours, however, if the user prefers to use their own cookie Buy Email List with the Facebook pixel, they can do so. First-party cookies may not be enough to Buy Email List give you a broader view of the user in all the environments you require.