This article will use psychological research and survey data to demonstrate whether the so-called "intimate socialization" needs are established, and then combine product experience to discuss how to take the road of intimate socialization. The 2018 WeChat data report shows that the number of WeChat friends per capita is about 260, far exceeding the social network limit of Dunbar’s number of “150”; at the same time, Zhang Xiaolong announced another data in his public speech, that is, more than 100 million people have opened three circles of friends. Day Visible feature. He also specifically pointed out the contrast between the concealment of the entrance of this function and the large number of users, in order to emphasize the serious problems people encounter when using WeChat.
It can be seen from the data of WeChat that the excessively long friend list and complex social network have indeed caused certain social pressure and difficulties in maintaining relationships for many users. However, WeChat's difficulties are other people's opportunities - on January 15, 2019, eight years after WeChat's launch, three companies simultaneously released phone number list new social products, intending to challenge China's social hegemony. The quality of a product mainly depends on retention. Let’s take a brief look at the retention data of the three challengers a few days ago: Due to the lack of its own ability, the toilet has only 2% of the 7-day retention, and it can only be withdrawn early; Chatbao uses (non-existent) money to support retention. At the beginning, the retention is still close to
Duo flash bite, but there is no headline. Growth ability, DAU has not exceeded one million in the past month. The only one who has handed in the report card is Duoxian. During the Chinese New Year, the maximum DAU of Duoxian was about 11 million, and it returned to 5.6 million until February 9. Although the performance of these three products is the best with multiple flashes, this is only one by one. As a social product, such performance at the data level is far from enough to shake WeChat. After reading the performance, let’s analyze the essence: This article will first demonstrate whether the so-called “intimate socialization” demand is established by summarizing some psychological research and survey data; How to go social. The need for proof Before doing intimate