If you have a lead generation form on a site and you don't use HTTPS, some web browsers such as Chrome will even mark the page as insecure. You can see an example in this Chromium team blog post. Second, using HTTPS can also help you optimize a site for search engines, which is important for reasons we discussed in the previous section. Since , Google has been using HTTPS as a minor ranking factor in search results, so tweaking HTTPS will give your website a slight edge in search results. Every little bit counts when it comes to SEO, so you shouldn't ignore any benefit you can give your site, no matter how small it is.
Consider a security plugin In general, besides using HTTPS, it's just important to keep your site secure . Bad actors are always looking for ways to infect your site with mobile number list malware or spammy SEO links. If your site is infected, it will damage your potential leads' trust and may also cause problems with your site's search engine optimization, as Google removes infected sites from its results and many browsers block access to infected sites Google Chrome Safe browsing . To mitigate threats, you can use a security plugin like Sucuri Security for WordPress.
Optimize for mobile When optimizing for lead generation, it's important to pay special attention to mobile visitors. It's easy to focus on desktop visitors when you're optimizing a site for conversions, but more than half of all website traffic comes from mobile devices these days, so you're missing out on a huge source of potential leads if you don't optimize for mobile lead generation . Implement response design Optimizing for mobile starts at least with responsive design. It's the idea that your website automatically adjusts to display an optimized design regardless of what device a visitor is using.